what copy goes here?
REALITY ADVERTISING; AN ANTIDOTE TO THE WORLD OF FAKERS
If you're looking for a thematic link amongst our work, you need to look pretty hard.
But if pressed, we'll admit to this: we believe in authenticity. Our work often features real people in real situations when possible. Because we think your market deserves better than to be served up platitudes, artificialities, stereotypes and advertising bullshit. And because if you're product is good, really good, then we can get real about it.
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A testimonial campaign fo Case Construction.
We interviewed real customers about their personal passions - after all a customer is a person too - and reflected these interests in the illustrated background.
It gave the testimonials a more interesting dimension and allowed people to engage on a more personal level.
Yes, even people in the heavy machinery category are humans!
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In this campaign we used real customers of a cosmetic procdeure clinic, with no retouching whatsoever.
The idea was to show that real beauty isn't perfect, but is beautiful nonetheless.
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Before the 100+ year old Angus & Roberston business was bought, raped and destroyed by capital fund managers with no clue about retail, we were able to squeeze in a few years of solid retailing. As well as catalogue production and the like, we created a brand campaign featuring real readers reading unlikely book selections.
This was a favourite.
