Building a visionary property brand from the ground up

Featured example: Excel Property

Keywords: brand identity, outdoor, digital, exhibitions

Excel Property came to us with a vision to develop an entire new suburb in QLD using enlightened and sustainable planning principles... a new kind of develpment with exactly the kind of vision we like to respond to.

Brand ID

We started by creating the brand identity, from the name, logo and tagline.

From there we drove it through to a range of applications, from outdoor ads to EDMs and sales suite graphics.
Sales brochures, newsletters and inserts
- Swordfish developed a huge range of material, from presentations to radio commercials and print pieces.
Outdoor teaser and launch campaign

We ran a number of outdoor campaigns in and around the property in the lead up to and through the launch period.

We leveraged the beachy, blokey Queensland aesthetic targeting newly cashed up mining communities.
Environmental graphics and display suite

We developed a graphic language to communicate the broad benefits of living in a sustainable, planned environment.
Press and promotions

The daily lead generation activity needs to be fresh, relevant and different.

Building a visionary property brand from the ground up

Brand ID

Sales brochures, newsletters and inserts

Outdoor teaser and launch campaign

Environmental graphics and display suite

Press and promotions