Mark Schroeder, having managed Australia's largest independent retail ad agency for a decade, is one of the most experienced retail marketers you'll find. He's led teams working on Priceline, Angus & Roberston, Rebel Sport, House, Adairs, Specialty Fashion Group, Barbeques Galore and Snooze to mention a few.
Recently he's been a key influencer in retail-specific Linked In groups and writes on the use of emerging customer-facing technologies as a critical next step in the evolution of bricks-and-mortar retailing.
For many years Mark worked closely with Barbeques Galore, from developing their brand strategy and marketing plans to delivery of TV, catalogues, radio, press, point of sale and even development of their first website.
This foundation work took Barbeques Galore to a level where it was profitably purchased from its founders.